Jiapei's 2025 Yan'an Summit Concludes Successfully: Empowered by Red Gene, Embarking on a New Journey of "Nurturing Ambition, Securing Customer Trust, Forging the Future"

The red fertile soil nurtures the original aspiration, and united efforts forge ahead into the future. From July 11 to 15, 2025, Jiapei's National Store Managers' Conference and Shareholders' Meeting grandly kicked off in Yan'an, a sacred revolutionary place, with the core theme of "Nurturing Ambition, Securing Customer Trust, Forging the Future". The event deeply integrated the learning of red spirit with the enterprise's strategic deployment. Over the five-day journey, all Jiapei participants drew striving strength from Yan'an's red landmarks, built consensus for development through multi-dimensional discussions and exchanges, and set a clear course for progress in the concise policy briefings. This grand event, which combined spiritual baptism with strategic planning, mapped out a brand-new blueprint for Jiapei's high-quality development, and enabled all Jiapei staff to embark on a new journey of enterprise development with the red original aspiration and the aspiration to forge ahead.

On the first day of the conference, the Jiapei team visited the red education bases in Yan'an, starting a meaningful journey of "spiritual root-seeking". At the Yan'an Red Family Tradition Museum, yellowed family letters and old objects bearing the marks of time quietly told the simple family traditions of revolutionary predecessors of "establishing a family with virtue, managing a family with frugality and prospering a family with diligence", making every participant deeply perceive the responsibility and perseverance in the inheritance of family traditions. Ascending Baota Mountain, the Jiapei team overlooked the magnificent scenery on both banks of the Yanhe River, revisited the core of the Yan'an Spirit—"seeking truth from facts, working hard with perseverance, self-reliance and serving the people wholeheartedly" in the echoes of history, and strengthened the faith in overcoming difficulties and forging ahead with courage. Wandering in the Yan'an Revolutionary Memorial Hall, precious historical photos and cultural relics that have weathered storms completely reproduced the entrepreneurial epic of revolutionary predecessors who pioneered their cause and forged ahead in harsh conditions, allowing everyone to have a deeper understanding of the "original aspiration and mission". Stopping at the former revolutionary site of Yangjialing, the simple cave meeting rooms and mottled desks and stools silently interpreted the noble pursuit of seeking truth from facts and serving the people wholeheartedly of revolutionary predecessors, and also injected red spiritual nutrients into Jiapei's adherence to the development philosophy of "customer-centricity". This red journey was not only a baptism of thought, but also made the Jiapei team draw an endless stream of striving strength from the red gene, laying a solid spiritual foundation for the subsequent strategic discussions.

On July 12, Jiapei's National Store Managers' Conference officially opened. Qiu Liqiang, General Manager of Jiapei, took the stage to deliver an important speech, pointing out the direction for the enterprise's development in the second half of the year. Mr. Qiu highly summarized the outstanding achievements made by Jiapei in the first half of the year: under the dual tests of in-depth industry transformation and multiple market challenges, Jiapei has always advanced steadily and firmly, realizing a steady leap in business scale. Among them, three major sectors—customer satisfaction, in-depth cooperation with international brands and strategic layout in the new energy field—have all made breakthrough progress, handing in an outstanding half-year report card. Subsequently, guided by the Yan'an Spirit and combined with the industry development trends and the enterprise's reality, Mr. Qiu clearly put forward three core strategic directions for the second half of the year: consolidating the customer foundation with comprehensive service upgrading, meeting the diversified needs of customers with more professional and thoughtful services; seizing the high ground of industry development with core technological tackling, continuously increasing R&D and technological investment to enhance the core competitiveness of products and services; expanding new growth space with the market sinking strategy, deeply cultivating the sinking market and tapping market potential. At the same time, Mr. Qiu issued a call to all Jiapei employees to always uphold the philosophy of "Nurturing Ambition, Securing Customer Trust, Forging the Future", forge the market territory with ambition, win customer reputation with trustworthiness, and define the enterprise's future with a pioneering attitude. After the speech, store managers held enthusiastic discussions in groups and by regions, expressing their views and gathering wisdom on core topics such as the work progress in the second half of the year, market operation plans and future strategic layout, and formulated detailed implementation plans for the landing and implementation of various strategies.

In the special policy release session, Jiapei's core management team rolled out a pragmatic "combination of measures" for the development in the second half of the year in a concise and down-to-earth style, providing clear guidance for store operation and enterprise development. Wang Hua, Director of the International Brand Division, gave a detailed guidance on the international brand cooperation strategy and the key points of store operation of international brand business, helping stores improve their operational capabilities in international brand business. Zhang Hua, Director of the BEN-BMW-AUDI-VW Alliance Division, focused on the alliance product policy, and conducted a comprehensive explanation on core contents such as product layout, pricing strategy and promotion plan, clarifying the path for the development of alliance business. Zhao Yufeng, Chief Financial Officer, combined with the enterprise's development plan, gave a professional explanation on the financial policy, cost control and fund management in the second half of the year, laying a solid financial guarantee for the steady operation of the enterprise. A series of accurate and pragmatic policy releases made all participants have a clearer understanding of the work in the second half of the year and also provided strong support for the orderly progress of various work.

On July 15, Jiapei's Shareholders' Meeting was held as scheduled, which specially invited the shareholders of the BEN-BMW-AUDI-VW Alliance to participate and conduct in-depth discussions on the planning and development of Jiapei's independent brands in the second half of the year. At the meeting, Zhang Hua, Director of the BEN-BMW-AUDI-VW Alliance, conducted a comprehensive review of the sales data and operation status of independent brands in the first half of the year, objectively analyzed the core advantages and development potential of each product line of independent brands, and also faced up to the problems and challenges in development. In response to the current depressed market environment of the whole industry, Director Zhang Hua extended sincere gratitude to all shareholders for their consistent trust and support, and solemnly promised that Jiapei would continue to optimize the layout of independent brands, improve product quality and increase market promotion efforts in the second half of the year, and hand in a satisfactory answer to all shareholders with better results. Shareholders also actively offered suggestions and put forward many valuable opinions for the development of independent brands, with a warm atmosphere on the scene, gathering a strong joint force of government and enterprise cooperation to promote development.

This Jiapei's 2025 Yan'an Summit is not only a strategic deployment meeting to unite people's hearts and gather strength, but also a grand ceremony of spiritual inheritance passed down from generation to generation. Jiapei has integrated the red gene of the Yan'an Spirit into the blood of enterprise development, making the philosophy of hard work, seeking truth from facts and customer first the action guide for all Jiapei staff. As the Jiapei flag flutters in the wind on the Loess Plateau, all Jiapei staff have already set off with the red original aspiration and full of the ambition to forge ahead, taking customers as the center, technology as the driving force and responsibility as the background, and making every effort to build a new ecosystem in the auto parts industry. Starting from Yan'an, Jiapei is striding forward firmly and in a high-spirited manner on the road of high-quality development, advancing with the times, moving forward hand in hand with the original aspiration, and forging ahead courageously towards a broader future!